I would like to touch upon this topic, and read new perspectives on why this appears to be happening. I have observed that many of our trusted high end scope manufacturers are discontinuing their fixed 10 power scopes or have not offered them for some time. I can only think of two reasons why this trend would happen. The first reason seems to coincide with the relatively new interest made by a lot of novice gun enthusiasts who believe that variable zoom optics is the only way to go.
After spending a significant amount of time on a variety of forums geared towards precision shooting. I have come to the conclusion that most of these folks, do not see any advantages with fixed power scopes in general. This is a rather large generalization but none the less, I have witnessed many forums who abide by the "more adjustable zoom equals more better" theory and will cyber mob quite aggressively if this theory is contested.
The second reason for the slow fading is just the natural exponential growth in technology over the last 10 years. This has put fixed power scopes in a lower price bracket than what the high end scope manufacturers are willing to sell them for. ( this is purely conjecture, I don't work for a scope manufacturer nor do I have any contact with anyone associated with them.)
That is my theory, I would love some new perspectives who can shed new light upon the subject.
On a side note, This subject has been brought to my attention because I love the balance of price, ruggedness, and tracking that the fixed optics gives. I am a strong proponent of the SS series, in fact cheers to you Rex for giving me the courage to invest in one a few years ago. I would however like to splurge at some point and acquire one more high end optic.
The only manufacturer who would fit this bill currently that I have been exposed to is IOR Valdada. (10x56 no parallax)
If any of you have other avenues that you like to explore, your suggestions are welcome!